OUR CAUSE

At Avra we believe the fashion industry can play an important role to shape the future and helping important causes in the world. For every jacket you will purchase from us we will adopt a Manatee.

Adopt a Manantee

Avra is supporting Save The Manatee Club  by adopting a manatee for each coat we sell. 

Save the Manatee Club is an award-winning national nonprofit 501(c)(3) and membership-based organisation established in 1981, their mission is to protect manatees and their aquatic habitat for future generations.

There is a minimum population count of 5,733 manatees as of January/February 2019, according to the most recent synoptic survey. 

Aqua, Ariel, Brutus, Doc and many more manatee are in needs of our support!

About the Manantee

West Indian manatees have no natural enemies, and it is believed they can live 60 years or more.

As with all wild animal populations, a certain percentage of manatee mortality is attributed to natural causes of death such as cold stress, gastrointestinal disease, pneumonia, and other diseases.

A high number of additional fatalities are from human-related causes. Most human-related manatee fatalities occur from collisions with watercraft. Other causes of human-related manatee mortality include being crushed and/or drowned in canal locks and flood control structures; ingestion of fish hooks, litter, and monofilament line; and entanglement in crab trap lines.

Ultimately, loss of habitat is the most serious threat facing manatees in the United States today.